Attention: Developers, Integrators & Automation Pros—This Is for You

If you're building eCommerce automations, powering online sales funnels, or integrating custom storefronts through APIs—this one’s going to make your day. Connectuate just released support for dynamic pricing in the Orders API. That means you can now set and adjust product prices on the fly, based on real-time user input, discounts, or conditions from your external system.

Say goodbye to fixed pricing limitations and hello to true pricing flexibility.

What Is Dynamic Pricing—and Why Does It Matter?

Dynamic pricing means product prices can now be modified dynamically at the point of order creation via the API. This is perfect for use cases like:

• Custom quotes based on client input

• Tiered pricing for volume discounts

• Adjustments for membership levels

• Promotions or coupon logic applied programmatically

This is a game-changer for anyone managing flexible pricing models or custom checkout experiences.

How It Works: The New Logic Behind the API

To use this feature, you can now include custom_price and custom_setup_fee parameters in your Orders API request payload.

Here’s a quick overview of how the API handles this:

{

"order": {

"product_id": "12345",

"custom_price": 79.99,

"custom_setup_fee": 20.00

}

}

If custom_price or custom_setup_fee is provided, the default product pricing will be overridden.

Parameter Reference Table:

No need to update the product itself, which keeps your product catalog intact while letting the price be flexible for each order.

Use Cases: Real World Scenarios This Solves

This feature unlocks massive flexibility, especially in automation-heavy or sales-driven businesses. Here's how you might use it:

Funnel-Based Pricing

A lead clicks through a Facebook ad funnel and gets a limited-time discounted rate on a service.

Dynamic Quotes

A calculator tool determines a unique price for a customer, which then passes into the checkout flow automatically.

Segmented Offers

Loyal customers, members, or partners can receive custom pricing perks without having to create separate product records.

Why This Upgrade Deserves Your Immediate Attention

This isn’t just a technical enhancement—it’s a strategic upgrade to your automation stack. When your business can adapt pricing per user, offer, or situation, you’re not just improving customer experience—you’re driving conversions.

Plus, this means you can build smarter logic with Connectuate’s automations.

No more workarounds. No more duplication of products for pricing tiers. You’re now in full control.

Action: Start Implementing It Today

If you're using the Orders API in your automation workflows, you can start using dynamic pricing right now—it’s live.

Next steps:

1. Review your existing order creation flow

2. Add custom_price or custom_setup_fee fields

3. Test it out in your sandbox environment

4. Deploy and let the conversions flow

Need documentation? Here’s the full API reference to get started.